Stores the user's cookie consent state for the current domain

Maximum Storage Duration

Used to count the number of sessions to the website, necessary for optimizing CMP product delivery

Necessary for maintaining language-settings across subpages on the website

gcl_ls

• Tracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website
• Used to track user’s interaction with embedded content
• Stores the user's video player preferences using embedded YouTube video